It is not often that we get to hear of C.E.Os or Directors outside of the United State, but Luiz Carlos Trabuco Cappi is surely one name that has surpassed that expectation. Being a Brazil nationality, Luiz has had recognition both nationally and globally. From a clerk at just the age of 17, to a currently the Chairman of the Board of Directors at a company by the name of Banco Bradesco, it shows what a great career he has had, growing from the very bottom to the very top.
Luiz Carlos Trabuco Cappi was born on October 6th, 1951 and would later graduate from Universidade Estadual Paulista (UNESP). He furthered his studies, adding to his degree a postgraduate degree from Fundação School of Sociology and Politics in Socio-Psychology.
After joining Banco Bradesco as a clerk, Cappi works for fifteen years in various capacities until he was appointed marketing director where the bank’s relationship to the media improved as it was viewed to be more modern. In his tenure at Bradesco, Cappi has solidified the bank’s leadership in Brazil, and more than doubled its size, taking up a 25% share in the market.
After a 40 years’ experience which included being in charge of marketing, and also serving as Managing Director, Luiz Carlos Trabuco Cappi was appointed President of the bank in 2009 becoming its fourth president. As President, he oversaw more growth for the bank, with his biggest success coming in 2015 when led the purchase of HSBC which many in the country viewed as the largest business of that particular year. The acquisition of HSBC also served as the largest the bank had ever done.
For a period of ten years, from 2006 to 2016, Luiz Carlos Trabuco Cappi has received nine awards for his tremendous work including ‘Insurance Personal of the Year’ twice, ‘Entrepreneur of the Year in finance category’, ‘A 100 most influential Brazilians in the country’ and his greatest coming in 2016 when he listed by Forbes Magazine among the ‘Best CEOs in Brazil’.
Having worked all his life in the banking and insurance sector, it is worth noting that Cappi has done it all in his field of work, and deserves all the credit he has received plus much more.