Mike Baur: The brain behind Swiss Startup Factory

Mike Baur is a Swiss businessman and the co-founder of the Swiss Start Up Factory located in Zurich. Mike was employed for nearly 20 years in Swiss Private Banking where he earned progress starting from a commercial trainee at UBS to becoming an executive board member of one of the largest Swiss Private Bank. In the year 2014 at age of 39, Mike Baur started his entrepreneurial mission and together with other two associates founded the Swiss Start up Factory. Today it is the number one self-governing and privately financier of upcoming ICT Startup Accelerator in Switzerland.


Mike spends a lot of time in promoting and encouraging the Swiss youth entrepreneurship and sponsors several Swiss Startups as a financier and a mentor. He also Co-founded and serves as the Director of the Swiss Startup Association. Mike holds an Executive MBA from the University of Berne and an MBA from University of Rochester New York as well.


Born in Schaffhausen, Mike brought up in Freiburg. Mike Baur, now 42, has constantly held an entrepreneurial drive in him. In 2000, he was named the assistant managing director of private banking Switzerland at UBS in Zurich. 8 years later, the CEO of Clariden Leu, a product of a merger of some private banks, hired him to be the head of as Zurich region specifically “to arouse the bank’s management. At that time, he sought strategic advisory orders for large assets in Switzerland. Today, these orders control about 35% of his time, the remainder being devoted to the accelerator. Due to the spread of the good word about Mike among beginning entrepreneurs at universities and universities, in the context of a changing financial industry, he became widely known.


Mike Baur, together with his instructor Jean-Claude Biver, today the head of LVMH watches, started fostering the concept of a start-up accelerator. With his two other partners Max Meister and Oliver Walze, they established the Swiss Startup Factory in December 2014. They wanted to form an accelerator funded and administered in a private, independent and in an entrepreneurial approach. For him, countless managers in private banking are victims of a thing he calls, “big cat syndrome”. “They are reluctant to change, not proactive, and have failed to take charge in times of financial crisis. Today, this sector is undergoing a digital transformation that is affecting all areas of the banking industry but most of them proceed to dispute this fact.


Mike Baur maintains that the recurring dilemma of start-ups is the professional affiliation between their founders. This finance specialist, emphasizes the value of flexibility. He recounts the case of a plan he attended in 2015: an e-commerce program for vegetarian food, started by 2 young people from a commercial sector. They had accepted to bring in a programmer.


Livio Bisterzo’s Passion for Healthy Living Evidenced In The New HIPPEAS Snack From Green Park Brands

Livio Bisterzo is an established Italian entrepreneur who showed his capabilities early in his life. Livio established his first business when he was studying at the University of the Arts London. The business was dealing youth culture, events, and marketing. He has since spread his wings to diverse sectors, emerging a winner at every venture he invests in.

Livio Bisterzo has in the process created a number of successful brands. His passion is in food, healthy living, sports, relationships, leadership, and team building. Some of his earlier ventures include Kyoku for Men, Maddox Club, and Pollen St. His area of study in college is in business and management. He graduated with a Bachelor of Arts with honors.

Top Brands

Livio Bisterzo founded a company named the Alvaro Group in 2006. He ran the enterprise for five years until January 2012. His next venture was Little Miracle Drinks that he ran between the years 2011 and 2014. His current engagement is the Green Park Brands Inc., which he founded in April 2015. The Los Angeles-based firm is a leading food innovation company that is rapidly growing. The company aims to create top consumer brands with the aim of making better the lives of the people.

The company produces foods, such as organic chickpea puffs branded as HIPPEAS that have taken over the market. The brand launched recently in stores across the United Kingdom and the United States. The company promises exciting flavors with health benefits. His passion for a healthy lifestyle is what drives the company.


Livio Bisterzo has made tremendous efforts in his journey to success. He rose every time he fell, and his hard work has surely paid off. His achievements have been featured by top media houses, such as Harpers, The FT, Sunday Style, GQ, Vanity Fair, and Esquire. Evening Standard nominated Livio as one of London’s 1000 most influential people in 2009.

Read more: HIPPEAS: This Health Food Startup Geared Towards Millennials Is Giving Peas A Chance.